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Data analytics has become an essential tool for event organizers to understand what event attendees are interested in and create custom experiences for them. By using data analytics, event organizers can collect and analyze information about their attendees, such as their preferences, interests, and behaviors, to create personalized and engaging experiences that meet their needs. 

JabberYak’s Data Analytics helps you fully understand your attendees' personal interests, and create personalized experiences that cater to their individual preferences.