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Data analytics has become an essential tool for event organizers to understand what event attendees are interested in and create custom experiences for them. By using data analytics, event organizers can collect and analyze information about their attendees, such as their preferences, interests, and behaviors, to create personalized and engaging experiences that meet their needs. 

JabberYak’s AI-powered analytics can generate predictive insights. Organizers can anticipate trends, preferences, or demands, enabling them to proactively plan and adapt event strategies to better cater to attendees' changing interests. This can include suggesting relevant sessions, workshops, exhibitors, or activities that match attendees' preferences, increasing their overall satisfaction with the event.