JabberYak Launches Interest-Based Sponsor Matching for Events

[Scottsdale, AZ] — [July 29, 2025] — JabberYak, the leading provider of networking and engagement solutions for events has announced the launch of a groundbreaking new feature: Interest-Based Sponsor Matching. This powerful feature uses JabberYak’s proprietary “7 Degrees of Connection” and other datasets to match event attendees with retail sponsors that align with their personal passions—delivering a new level of sponsor relevance, attendee engagement, and measurable return on investment.

JabberYak's Sponsor Matching feature recommends the most relevant retail sponsors to event organizers, provides guidance on how to contact them, and equips organizers with attendee insights that demonstrate how each sponsor’s products align with the audience’s interests.

“For years, retail sponsors have been guessing whether their brand will resonate with event attendees. Now they don’t have to,” said Shideh Doerr, Co-Founder and CEO of JabberYak. “We’re taking the guesswork out of sponsorship by using real-time attendee data to create authentic, high-impact connections between brands and their ideal audience.”

In addition to demographic data, JabberYak’s “7 Degrees of Connection” captures what truly excites each attendee—from outdoor adventures and culinary experiences to fashion, tech, wellness, music and beyond. With the new sponsor-matching capability, organizers can:

·       Identify retail sponsors whose offerings naturally align with attendee interests

·       Drive qualified foot traffic to exhibitor booths

·       Deliver better sponsor ROI through meaningful interactions, not just impressions

This new capability is already gaining traction with event organizers who are looking to increase sponsor value and elevate the attendee experience. By curating sponsor activations based on what attendees care about, JabberYak is helping event organizers and brands move from passive presence to active participation.

JabberYak’s sponsor matching is now available to all event clients through its existing analytics and engagement platform.

About JabberYak:

JabberYak has developed the first holistic solution that simplifies how people connect, engage, and network at events, workplace, and in educational settings. By leveraging the unique "7 Degrees of Connection" principle, JabberYak’s fully integrated analog and digital technology connects people based on personal interests through tailored icebreaker collections, networking app, gamified interactions, meetups, all underpinned by AI-driven data analytics. JabberYak's products set the path for building strong relationships and forming powerful connections.

For more information contact: info@jabberyak.com

#sponsorship #findsponsors #sponsorsforevents